Averaging about six weeks from screen to streamer, movies are finding a new template for the lifespan of a film. For instance, the ice has barely melted in your soda from your theatrical viewing of Cocaine Bear and now you can rent it on VOD only a few weeks later. It’s insane!
That doesn’t even include streamers such as Peacock and Paramount+ who offer their studio-owned properties to subscribers at no added cost just a few weeks after the cinema premiere. It’s a new age!
The recent surprise is M. Night Shyamalan’s latest mystery Knock at the Cabin which opened theatrically on February 3. The movie was available on VOD just three weeks later. NBC Universal sent out an announcement today that the movie, starring Dave Bautista, will stream on Peacock starting March 24.
The film will also be available to own digitally March 24, and on Blu-ray™ and DVD May 9.
But, if you have Peacock enjoy the show for free with the price of your subscription which is about the same as renting the movie online— not sponsored, not affiliated!
Besides Bautista, the movie stars Tony Award® winner Jonathan Groff (Hamilton), Ben Aldridge (Pennyworth, Fleabag), BAFTA nominee Nikki Amuka-Bird (NW), newcomer Kristen Cui, Abby Quinn (Little Women, Landline) and Rupert Grint (Servant, Harry Potter franchise).
While vacationing at a remote cabin, a young girl and her parents are taken hostage by four armed strangers who demand that the family make an unthinkable choice to avert the apocalypse. With limited access to the outside world, the family must decide what they believe before all is lost.