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Embarrassing Totals for ‘Amityville’ Opening

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Andrés Muschietti’s It may be celebrating stellar sales at the box office this month, but there is one film that has not been receiving the same prosperity.

Amityville: The Awakening is the tenth movie in the series which began in 1979. Awakening was actually filmed back in 2014 but due to delay after delay, it wasn’t released until last Friday to only 10 theaters, raking in a measly $742: that’ $74 per theater!

SlashFilm.com actually did the math and reports that about 83 people nationwide saw the movie.

Furthering its walk of shame, Google Play offered the movie for free earlier this month.

As horror fans we could chalk up the cold box office to non-genre fans who, more often than not, reign supreme over tickets sales.

But that excuse doesn’t hold water especially this year. Get OutAnnabelle: Creation, It, even Jigsaw enjoyed robust ticket sales this weekend.

Even sadder, is that this a direct sequel to the original series, not low-budget horror fodder that uses “Amityville” in the title as VOD chum.

Amityville: The Awakening hits Blu-ray, DVD, and digital HD on November 14, 2017, in case you want to see if it deserves all the bad luck.

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Movies

PG-13 Rated ‘Tarot’ Underperforms at the Box Office

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Tarot starts off the summer horror box office season with a whimper. Scary movies like these are usually a fall offering so why Sony decided to make Tarot a summer contender is questionable. Since Sony uses Netflix as their VOD platform now maybe people are waiting to stream it for free even though both critic and audience scores were very low, a death sentence to a theatrical release. 

Although it was a fast death — the movie brought in $6.5 million domestically and an additional $3.7 million globally, enough to recoup its budget — word of mouth might have been enough to convince moviegoers to make their popcorn at home for this one. 

Tarot

Another factor in its demise might be its MPAA rating; PG-13. Moderate fans of horror can handle fare that falls under this rating, but hardcore viewers who fuel the box office in this genre, prefer an R. Anything less rarely does well unless James Wan is at the helm or that infrequent occurrence like The Ring. It might be because the PG-13 viewer will wait for streaming while an R generates enough interest to open a weekend.

And let’s not forget that Tarot might just be bad. Nothing offends a horror fan quicker than a shopworn trope unless it’s a new take. But some genre YouTube critics say Tarot suffers from boilerplate syndrome; taking a basic premise and recycling it hoping people won’t notice.

But all is not lost, 2024 has a lot more horror movie offerings coming this summer. In the coming months, we will get Cuckoo (April 8), Longlegs (July 12), A Quiet Place: Part One (June 28), and the new M. Night Shyamalan thriller Trap (August 9).

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Movies

‘Abigail’ Dances Her Way To Digital This Week

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Abigail is sinking her teeth into digital rental this week. Starting on May 7, you can own this, the latest movie from Radio Silence. Directors Bettinelli-Olpin & Tyler Gillet elevate the vampire genre challenging expectations at every blood-stained corner.

The film stars Melissa Barrera (Scream VIIn The Heights), Kathryn Newton (Ant-Man and the Wasp: QuantumaniaFreakyLisa Frankenstein), and Alisha Weir as the titular character.

The film currently sits at number nine at the domestic box office and has an audience score of 85%. Many have compared the film thematically to Radio Silence’s 2019 home invasion movie Ready or Not: A heist team is hired by a mysterious fixer to kidnap the daughter of a powerful underworld figure. They must guard the 12-year-old ballerina for one night to net a $50 million ransom. As the captors start to dwindle one by one, they discover to their mounting terror that they’re locked inside an isolated mansion with no ordinary little girl.”

Radio Silence is said to be switching gears from horror to comedy in their next project. Deadline reports that the team will be helming an Andy Samberg comedy about robots.

Abigail will be available to rent or own on digital starting May 7.

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Editorial

Yay or Nay: What’s Good and Bad in Horror This Week

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Horror Movies

Welcome to Yay or Nay a weekly mini post about what I think is good and bad news in the horror community written in bite-sized chunks. 

Yay:

Mike Flanagan talking about directing the next chapter in the Exorcist trilogy. That might mean he saw the last one and realized there were two left and if he does anything well it’s draw out a story. 

Yay:

To the announcement of a new IP-based film Mickey Vs Winnie. It’s fun to read comical hot takes from people who haven’t even seen the movie yet.

Nay:

The new Faces of Death reboot gets an R rating. It’s not really fair — Gen-Z should get an unrated version like past generations so they can question their mortality the same as the rest of us did. 

Yay:

Russell Crowe is doing another possession movie. He’s quickly becoming another Nic Cage by saying yes to every script, bringing the magic back to B-movies, and more money into VOD. 

Nay:

Putting The Crow back in theaters for its 30th anniversary. Re-releasing classic movies at the cinema to celebrate a milestone is perfectly fine, but doing so when the lead actor in that film was killed on set due to neglect is a cash grab of the worst kind. 

The Crow
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