Dial up your internet and open Netscape, the next studio marketing ploy is using an old way to promote their new horror film. Longlegs is generating enough buzz through the grapevine, but they are taking things old school à la The Blair Witch Project in an effort to go meta.
Using crime scene photos and expositional backstory, Longlegs has started a website you can browse to read all about the serial killer from the movie. It feels like a Wayback Machine page.
The homepage says: “With thirty-eight kills to his name, LONGLEGS has torn apart the lives of eleven different families throughout the Beaver State. His victims were good people: honest fathers, decent mothers, innocent little children. They were church-going, god-fearing, upstanding members of their community. These families did not deserve their awful fate, and it behooves us to take a moment of silence to honor their memory…”
Oz Perkins, the son of iconic movie star Anthony Perkins, directed this film which some say has hints of The Silence of the Lambs: “In pursuit of a serial killer, an FBI agent uncovers a series of occult clues that she must solve to end his terrifying killing spree.”
The film stars Nicolas Cage, Maika Monroe, Blair Underwood, and Jason Day. The site also says to “tune back in on June 24.”
Longlegs has a scheduled theatrical release on July 12.