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A24’s Approach to Viral Marketing for ‘Hereditary’ is a Little Creepy

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A24

Currently, “hype-trains” seem to be in abundance, with movies being “so scary that people just can’t finish them.” This is a marketing tactic that has been around for ages, and has never seemed to fail in getting crowds to flock en masse to the next biggest fright-fest.

While there have been some marketing strategies that have promoted outside the ads within computer and TV screens, it seems safe to say that few advertisements will literally stay with you. This is, until A24 launched their recent viral marketing campaign with their newest horror film, Hereditary.

A24’s Hereditary premiered at SXSW this past week, with reviews swarming onto the web praising how unnervingly terrifying it is, along with the film fairing noticeably well among critical acclaim.

However, while the praise is certainly welcomed by A24, the studio wanted to send some chillingly lasting impressions outside of the reviews. But how would they do this? Reported by A.V. Club, A24 decided to promote the film immediately after its premier at SXSW by sending petit, unnerving, unsettling dolls to select viewers.

Following the night of the Hereditary premier, viewers opened their doors to find these tiny, little, hellish “toys” sitting upon their door steps. The dolls were accompanied with tags and labels inscribed with the viewers name, along with “Will you take care of me?” Pictures of the dolls have been circulating the “Twitter-sphere,” but it would seem there are many more in stock than the ones sent out.

A24 uploaded a photo to their twitter displaying their collection of nightmare-fuel dolls, one of the tweets saying “collect them all.”

While there is no confirmation yet as to how each doll ties to the film, or if A24 will be sending more of these films out, one doll in particular does stand out in its relevance to Hereditary.

Barry Jenkins received a doll after his viewing of the film, and while this is speculation, his doll stands out among the rest for a certain reason.

Jenkins’ has an affiliation with A24 since his film Moonlight was distributed by the company, but this ties into the interest in this particular doll. The doll Jenkins’ posted appears to be a bird with sea shell wings, a severed bird head, and gold-ish beads that are arranged in a way to look like blonde hair.

Why this stands out is due to the daughter’s room in the trailer, which features a plethora of bird themed decorations, as well as the scene where a bird smashes into her classroom’s window and is then followed by the scene of her decapitating it with scissors. The hair-beads arguably bear resemblance to the daughter and mother’s hair style (the daughter’s blonde hair being hereditary, in this case).

Whether this specific doll is meant to pay homage to small details in the film, and if it was meant to be sent to Jenkins’ due to his association is (of course) speculation, but viral marketing has certainly proven its efficiency for A24 and their film.

For those who are “infected,” by this viral marketing, then it’s important to know Hereditary will be released in theaters nationwide on June 8th of this year.

I you would like to know more about Hereditary, you should absolutely read up on our review it from the SXSW premier! However, if you want to go into the film completely blind, but want more A24 related news, check out our article on A24 purchasing the horror script based on the popular short story for “Cat Person.”

Sources: A.V. Club

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New Poster Reveal For Nicolas Cage’s Survival Creature Feature ‘Arcadian’ [Trailer]

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Nicolas Cage Arcadian

In the latest cinematic venture featuring Nicolas Cage, Arcadian emerges as a compelling creature feature, teeming with suspense, horror, and emotional depth. RLJE Films has recently released a series of new images and a captivating poster, offering audiences a glimpse into the eerie and thrilling world of “Arcadian”. Scheduled to hit theaters on April 12, 2024, the film will later be available on Shudder and AMC+, ensuring a wide audience can experience its gripping narrative.

Arcadian Movie Trailer

The Motion Picture Association (MPA) has given this film an “R” rating for its “bloody images,” hinting at the visceral and intense experience awaiting viewers. The film draws inspiration from acclaimed horror benchmarks like “A Quiet Place,” weaving a post-apocalyptic tale of a father and his two sons navigating a desolate world. Following a catastrophic event that depopulates the planet, the family faces the dual challenge of surviving their dystopian environment and eluding mysterious nocturnal creatures.

Joining Nicolas Cage in this harrowing journey are Jaeden Martell, known for his role in “IT” (2017), Maxwell Jenkins from “Lost in Space,” and Sadie Soverall, featured in “Fate: The Winx Saga.” Directed by Ben Brewer (“The Trust”) and penned by Mike Nilon (“Braven”), “Arcadian” promises a unique blend of poignant storytelling and electrifying survival horror.

Maxwell Jenkins, Nicolas Cage, and Jaeden Martell 

Critics have already begun to praise “Arcadian” for its imaginative monster designs and exhilarating action sequences, with one review from Bloody Disgusting highlighting the film’s balance between emotional coming-of-age elements and heart-pounding horror. Despite sharing thematic elements with similar genre films, “Arcadian” sets itself apart through its creative approach and action-driven plot, promising a cinematic experience filled with mystery, suspense, and relentless thrills.

Arcadian Official Movie Poster

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‘Winnie the Pooh: Blood and Honey 3’ Is a Go with Enhanced Budget and New Characters

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Winnie the Pooh 3

Wow, they’re churning things out fast! The upcoming sequel “Winnie the Pooh: Blood and Honey 3” is officially moving forward, promising an expanded narrative with a larger budget and the introduction of beloved characters from A.A. Milne’s original tales. As confirmed by Variety, the third installment in the horror franchise will welcome Rabbit, the heffalumps, and the woozles into its dark and twisted narrative.

This sequel is a part of an ambitious cinematic universe that reimagines children’s stories as horror tales. Alongside “Winnie the Pooh: Blood and Honey” and its first sequel, the universe includes films such as “Peter Pan’s Neverland Nightmare”, “Bambi: The Reckoning,” and “Pinocchio Unstrung”. These movies are set to converge in the crossover event “Poohniverse: Monsters Assemble,” slated for a 2025 release.

Winnie the Pooh Poohniverse

The creation of these films was made possible when A.A. Milne’s 1926 children’s book “Winnie-the-Pooh” entered the public domain last year, allowing filmmakers to explore these cherished characters in unprecedented ways. Director Rhys Frake-Waterfield and producer Scott Jeffrey Chambers, of Jagged Edge Productions, have led the charge in this innovative endeavor.

The inclusion of Rabbit, heffalumps, and woozles in the upcoming sequel introduces a new layer to the franchise. In Milne’s original stories, heffalumps are imagined creatures resembling elephants, while woozles are known for their weasel-like characteristics and a penchant for stealing honey. Their roles in the narrative remain to be seen, but their addition promises to enrich the horror universe with deeper connections to the source material.

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How to Watch ‘Late Night with the Devil’ from Home: Dates and Platforms

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Late Night With The Devil

For fans eager to dive into one of this year’s most talked-about horror films from the comfort of their own home, “Late Night with the Devil” will be available for streaming exclusively on Shudder starting April 19, 2024. This announcement has been highly anticipated following the film’s successful theatrical release by IFC Films, which saw it earning rave reviews and a record-breaking opening weekend for the distributor.

“Late Night with the Devil” emerges as a standout horror film, captivating audiences and critics alike, with Stephen King himself offering high praise for the 1977-set film. Starring David Dastmalchian, the movie unfolds on Halloween night during a live late-night talk show broadcast that disastrously unleashes evil across the nation. This found footage-style film not only delivers scares but also authentically captures the aesthetic of the 1970s, drawing viewers into its nightmarish scenario.

David Dastmalchian in Late Night with the Devil

The film’s initial box office success, opening to $2.8 million in 1,034 theaters, underscores its wide appeal and marks the highest opening weekend for an IFC Films release. Critically acclaimed, “Late Night with the Devil” boasts a 96% positive rating on Rotten Tomatoes from 135 reviews, with the consensus praising it for rejuvenating the possession horror genre and showcasing David Dastmalchian’s exceptional performance.

Rotten Tomatoes score as of 3/28/2024

Simon Rother of iHorror.com encapsulates the film’s allure, emphasizing its immersive quality that transports viewers back to the 1970s, making them feel as if they are part of the eerie “Night Owls” Halloween broadcast. Rother lauds the film for its meticulously crafted script and the emotional and shocking journey it takes viewers on, stating, “This whole experience will have viewers of the Cairnes brothers’ film glued to their screen… The script, from beginning to end, is neatly sewn together with an ending that’ll have jaws on the floor.” You can read the full review here.

Rother further encourages audiences to watch the film, highlighting its multifaceted appeal: “Whenever it is made available to you, you must attempt to view the Cairnes Brothers’ latest project as it will make you laugh, it will creep you out, it will amaze you, and it might even strike an emotional cord.”

Set to stream on Shudder on April 19, 2024, “Late Night with the Devil” offers a compelling blend of horror, history, and heart. This film is not just a must-watch for horror aficionados but for anyone looking to be thoroughly entertained and moved by a cinematic experience that redefines the boundaries of its genre.

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