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Picking the Brain: An Interview with Joshua Hoffine

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Earlier this week, iHorror did an artist profile on Joshua Hoffine: a horror photography pioneer. I got the opportunity to pick his brain and discuss childhood fears, what lies ahead and his favorite scary movie. If you are interested in learning a little about Joshua Hoffine and his work and background first, check out his artist profile here.

Joshua Hoffine

Image credit: joshuahoffine.wordpress.com

DD: Hi Joshua, thank you for talking with me. We have to know, what got you started in horror photography?

Joshua Hoffine: I grew up watching Horror movies and reading Stephen King. The horror genre is close to my heart.

When I became a photographer, I noticed that there was no “horror photography.” Horror movies, yes- horror novels, comics, TV shows, video games, illustrators, and bands- but where were the horror photographers?

Joel Peter Witkin stands as an important precedent. His photographs are definitely disturbing, but he would probably not embrace the label of horror, nor did he specifically deal with the iconography or tropes of the genre.

I wanted to become, specifically, a “Horror Photographer”.

I embarked on my project in 2003. The country was still gripped in a post 9/11 culture of fear. The psychology of fear struck me as a potentially important subject to explore with my photography.

I had also recently left Hallmark Cards to work full-time from home and spend more time with my young daughters.  I was present when they grappled with the same childhood fears I had experienced. This realization- that certain fears are universal- is really what triggered the project. That and the availability of my young daughters as actors.

I loved the narrative photography of Cindy Sherman and Gregory Crewdson, and wanted to take their narrative approach into a more fantastic and frightening direction.

My college degree was in English Literature. As the photography progressed, I began to realize that all horror, all monsters, function as metaphor. I became interested in not just the visuals of horror, but also the underlying meaning and purpose of horror.

DD: Thank goodness you filled that gap in photography. It’s something that all horror fans can attest to, we love art that is both haunting and beautiful. Did any photographers influence your own style of taking pictures?

JH: Not overly so. I avoided looking at the work of other photographers. I paid more attention to film- Terry Gilliam movies, Stanley Kubrick, the genius of Evil Dead 2.

I learned lighting from a commercial photographer named Nick Vedros. I interned with him for 6 months. This was just before the digital revolution. He utilized real sets and practical effects, sometimes on a massive scale, for big advertising clients. I think my own aesthetic organically developed out of the lessons he taught me.

DD: Have you always been a fan of horror? 

JH: Always.

My mom took me and my sisters to see Poltergeist in the theater when we were little. We spent a year reenacting scenes, with my youngest sister Sarah always getting sucked into the closet.

We watched John Carpenter’s The Thing on HBO as a family. I was 10-years-old and it blew my mind. By middle school, we had a VCR and my parents would let me check out any horror film I wanted, with virtually no restrictions.  I had a happy childhood. Horror movies have just always been normal to me.

DD: And here all I reenacted as a child was being Winnifred Sanderson from Hocus Pocus. I think you have me beat. Did “After Dark, My Sweet” reflect any of your own childhood fears?

JH: I relate to all of them. Don’t you?

DD: As a child yes and even to this day. Your “Wolf” picture terrifies me the most, I think. What is your favorite photography series you’ve done?

JH: “After Dark, My Sweet.”. It was the first project, it was with my kids, and it was a genuine voyage of discovery. I’ve since broadened my scope and refined my craft, but that project was thrilling because it was all so uncharted. I had no audience yet. It was all for me. It was pure.

Joshua Hoffine

“Wolf” Image credit: facebook.com/joshua.hoffine1

DD: And it seems like your most iconic. Any search on your name pulls up “After Dark, My Sweet” the most. Do you still use family members in your pictures?

JH: Yes, every chance I get. My wife, Jen, was featured in my recent photo “Nosferatu.”

Joshua Hoffine

“Nosferatu” Image credit: twitter.com @JoshuaHoffine2

DD: She’s beautiful (that hair!) and that picture was amazing. Very old Hollywood horror. What kind of photography would you do if you didn’t do horror photography?

JH: Portrait photography. I enjoy it tremendously and it plays into my strengths: lighting, putting people at ease, and giving simple clear directions.

I also have several more conceptual projects I’d like to create in the future.

DD: What motivated you to make the short film Black Lullaby (about a young girl who encounters the Boogeyman)?

JH: I wanted to see my images in motion. I had a simple idea for a film that I could shoot in my own home. My daughter, Chloe, was at the perfect age and had genuine ability as an actor.  It was another voyage of discovery.

DD: Do you plan to make another?

JH: Oh, yes.

DD: I can’t wait to see it. Congratulations on your book! I see it comes out this year, where can our readers pre-order it?

JH: Thank you! It’s definitely a milestone for me.

People can pre-order a copy on the Dark Regions Press website.

Joshua Hoffine

Image credit: digilabspro.com courtesy Joshua Hoffine

DD: That is a book I must have for my horror collection. What can we look forward to in the future?

JH: Now that my photography project is being published as a book, I am going to make a full-length Horror movie.

Everything has been working towards this moment. I already know what it is. It’s going to be intense, but amazing.

DD: I cannot wait to see what nightmares you make real in a full length movie. I can only image that it will be stunning. Last question…what is your favorite horror movie?

JH:Poltergeist, yo.

DD: Excellent choice. Thank you so much for talking with me Joshua Hoffine. I look forward to all of the nightmares to come.

Joshua Hoffine also shoots for portraits, weddings and your other photography needs. You can contact him at [email protected] to set up a photoshoot or event. Thank you Joshua so much for speaking to us here at iHorror and I can’t wait to review your full length movie when it comes out.

Check out the monster prom Sony UK commissioned him to create. It’s a damn delight, I tell you.

Joshua Hoffine

Image credit: joshuahoffine.wordpress.com

Featured image courtesy of kickstarter.com

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New Body Horror Film ‘The Substance’ Releases Teaser

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We haven’t seen Demi Moore in a movie since The Unbearable Weight of Massive Talent back in 2022. She has been busy though, she had a part in Ryan Murphy’s latest Feud chapter and now she is contemplating altering her body to make it more youthful in the body horror film The Substance.

Apparently, according to the official synopsis, there is a newly developed beauty regimen that “generates another you. A new, younger, more beautiful, more perfect you. And there’s only one rule: You share time. One week for you. One week for the new you. Seven days each. A perfect balance. Easy. Right? If you respect the balance… what could possibly go wrong?”

A still from the film (used in out header) suggests that this new technology requires a lot more than dabbing it under your eyes or administering a sticky mask. The film premiered at the 2024 Cannes Film Festival and was bought by Mubi. No US release date has been announced.

The Substance

The Substance reminds us of another FDA nightmare, The Stuff (1985) in which a commercially marketed whipped treat turns people into zombies. That film is a dark comedy about consumerism and gluttony. While Deadline reports that The Substance is humourous as well as gory, they don’t say how rooted it is in satire.

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Airbnb Scareprank Pits Influencers Against ‘The Strangers’

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The Strangers: Chapter 1 was released this week. This is the first part of Renny Harlin’s trilogy which appears to be a retelling of the 2008 original. Early reviews are passable, but many have said it is not as scary as the original and hope this first installment is just a taste of what is to come.

However, social media influencers got the scare of their lives after they were invited to an Airbnb for a special screening. As they watched the film masked home invaders visited them and their reactions were recorded.

The stunt was put together by actor/executive producer Madelaine Petsch and producer Courtney Solomon. You can watch how it played out below.

Soloman was recently interviewed by iHorror and attempted to clear up some questions about how this trilogy fits into the Strangers universe:

“The one thing that seems to register confusion amongst the OG ‘The Strangers‘ fans is that we remade the movie, or that it’s a prequel. Not really. What we did is we took the DNA of the original setup, and wanted to use that because you really can’t do better for a setup, we’re using that as the jumping-off point. Our characters are different. Our scares and our beats are very different. It’s all setting up a bigger story. You’re following these characters, and you will really get to know the protagonist and antagonist, and as they go through, it’s like they almost know each other.”

The Strangers: Chapter 1

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New ‘Insidious’ Movie Scheduled For August 2025 Release Date

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Get ready for another chapter in the Insidious universe. Variety confirms today that another movie is in the works and it could be in theaters as early as August 2025.

Unfortunately, the cast has not been revealed, nor how this entry will fit into the series overall. That means series regulars Patrick Wilson, Leigh Whannel and Lin Shaye haven’t been confirmed as returning actors.

Variety also stated that this isn’t the spinoff Thread: An Insidious Tale, starring Mandy Moore and Kumail Nanjiani that Deadline announced in 2023. They also point out if this newly announced title releases before Thread, it would be the sixth chapter in the franchise.

Insidious: The Red Door

Insidious has been a hot property for Blumhouse. Initially created by James Wan, the movies have done very well at the box office. Although the last one, Red Door got mixed reviews, it managed to rake in $189 million worldwide, a hefty haul considering the film only cost $16 million to make.

Jason Blum is cited as saying after Red Door the series would take an extended break, “It may not be a forever rest, but it’s certainly going to be a very long rest. … There’s not a plan — as there has been with every prior ‘Insidious’ movie — there’s no current plan in place for number six.”

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