Connect with us

News

Charlie Charlie Challenge Was Horror Movie Viral Marketing?

Published

on

We wrote a story here on iHorror last week about the Charlie Charlie Challenge, which was sweeping across the internet at the time. The idea behind the challenge, according to internet urban legend, was to summon a Mexican demon, but it seems it was all one big marketing ploy.

It was revealed this week that the Charlie Charlie Challenge wasn’t thought up by teenagers with too much time on their hands, as we originally believed, but rather by some clever marketing executives. As it turns out, it was nothing more than viral marketing for upcoming horror film The Gallows, hitting theaters next month.

There’s a scene in The Gallows, we now know, where the characters conduct the so-called Charlie Charlie Challenge, attempting to contact a deceased high school student who serves as the villain of the film – not a Mexican demon with an oddly American name. And suddenly, it all makes sense.

The internet’s own version of urban legends like Bloody Mary, the Charlie Charlie Challenge dared teens to create their own makeshift Ouija boards, with the words ‘YES’ and ‘NO’ written on a piece of paper. Players were then instructed to form a cross with two pencils, and ask Charlie if he was present in the room.

Many players were spooked when the pencils pointed to the word ‘YES,’ and they’re surely feeling like idiots with the realization that the whole thing was a total hoax – exposing society’s collective lack of knowledge about simple physics. Well played, marketing dudes. Very well played.

Check out the aforementioned scene from The Gallows below, along with some hilariously idiotic Charlie Charlie Challenge reaction videos!

[youtube id=”5FIkKpqUx1U”]

[youtube id=”rEiT_oupjJE”]

Written/directed by newcomers Chris Lofing and Travis Cluff, The Gallows is set for theatrical release on July 10th.

Twenty years after an accident caused the death of the lead actor during a high school play, students at the same small town school resurrect the failed stage production in a misguided attempt to honor the anniversary of the tragedy—but ultimately find out that some things are better left alone.

[youtube id=”hD3Wk2qkeX0″]

Listen to the 'Eye On Horror Podcast'

Listen to the 'Eye On Horror Podcast'

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Movies

Another Creepy Spider Movie Hits Shudder This Month

Published

on

Good spider films are a theme this year. First, we had Sting and then there was Infested. The former is still in theaters and the latter is coming to Shudder starting April 26.

Infested has been getting some good reviews. People are saying that it’s not only a great creature feature but also a social commentary on racism in France.

According to IMDb: Writer/director Sébastien Vanicek was looking for ideas around the discrimination faced by black and Arab-looking people in France, and that led him to spiders, which are rarely welcome in homes; whenever they’re spotted, they’re swatted. As everyone in the story (people and spiders) is treated like vermin by society, the title came to him naturally.

Shudder has become the gold standard for streaming horror content. Since 2016, the service has been offering fans an expansive library of genre movies. in 2017, they began to stream exclusive content.

Since then Shudder has become a powerhouse in the film festival circuit, buying distribution rights to movies, or just producing some of their own. Just like Netflix, they give a film a short theatrical run before adding it to their library exclusively for subscribers.

Late Night With the Devil is a great example. It was released theatrically on March 22 and will begin streaming on the platform starting April 19.

While not getting the same buzz as Late Night, Infested is a festival favorite and many have said if you suffer from arachnophobia, you might want to take heed before watching it.

Infested

According to the synopsis, our main character, Kalib is turning 30 and dealing with some family issues. “He’s fighting with his sister over an inheritance and has cut ties with his best friend. Fascinated by exotic animals, he finds a venomous spider in a shop and brings it back to his apartment. It only takes a moment for the spider to escape and reproduce, turning the whole building into a dreadful web trap. The only option for Kaleb and his friends is to find a way out and survive.”

The film will be available to watch on Shudder starting April 26.

Listen to the 'Eye On Horror Podcast'

Listen to the 'Eye On Horror Podcast'

Continue Reading

Movies

Part Concert, Part Horror Movie M. Night Shyamalan’s ‘Trap’ Trailer Released

Published

on

In true Shyamalan form, he sets his film Trap inside a social situation where we aren’t sure what is going on. Hopefully, there is a twist at the end. Furthermore, we hope it’s better than the one in his divisive 2021 movie Old.

The trailer seemingly gives away a lot, but, as in the past, you can’t rely on his trailers because they are often red herrings and you are being gaslit to think a certain way. For instance, his movie Knock at the Cabin was completely different than what the trailer implied and if you hadn’t read the book on which the film is based it was still like going in blind.

The plot for Trap is being dubbed an “experience” and we aren’t quite sure what that means. If we were to guess based on the trailer, it’s a concert movie wrapped around a horror mystery. There are original songs performed by Saleka, who plays Lady Raven, a kind of Taylor Swift/Lady Gaga hybrid. They have even set up a Lady Raven website to further the illusion.

Here is the fresh trailer:

According to the synopsis, a father takes his daughter to one of Lady Raven’s jam-packed concerts, “where they realize they’re at the center of a dark and sinister event.”

Written and directed by M. Night Shyamalan, Trap stars Josh Hartnett, Ariel Donoghue, Saleka Shyamalan, Hayley Mills and Allison Pill. The film is produced by Ashwin Rajan, Marc Bienstock and M. Night Shyamalan. The executive producer is Steven Schneider.

Listen to the 'Eye On Horror Podcast'

Listen to the 'Eye On Horror Podcast'

Continue Reading

News

Woman Brings Corpse Into Bank To Sign Loan Papers

Published

on

Warning: This is a disturbing story.

You have to be pretty desperate for money to do what this Brazilian woman did at the bank to get a loan. She wheeled in a fresh corpse to endorse the contract and she seemingly thought the bank employees wouldn’t notice. They did.

This weird and disturbing story comes via ScreenGeek an entertainment digital publication. They write that a woman identified as Erika de Souza Vieira Nunes pushed a man she identified as her uncle into the bank pleading with him to sign loan papers for $3,400. 

If you’re squeamish or easily triggered, be aware that the video captured of the situation is disturbing. 

Latin America’s largest commercial network, TV Globo, reported on the crime, and according to ScreenGeek this is what Nunes says in Portuguese during the attempted transaction. 

“Uncle, are you paying attention? You must sign [the loan contract]. If you don’t sign, there’s no way, as I cannot sign on your behalf!”

She then adds: “Sign so you can spare me further headaches; I can’t bear it any longer.” 

At first we thought this might be a hoax, but according to Brazilian police, the uncle, 68-year-old Paulo Roberto Braga had passed away earlier that day.

 “She attempted to feign his signature for the loan. He entered the bank already deceased,” Police Chief Fábio Luiz said in an interview with TV Globo. “Our priority is to continue investigating to identify other family members and gather more information regarding this loan.”

If convicted Nunes could be facing jail time on charges of fraud, embezzlement, and desecration of a corpse.

Listen to the 'Eye On Horror Podcast'

Listen to the 'Eye On Horror Podcast'

Continue Reading